The ‘Behind the Brand’ series shines a spotlight on some of the companies exhibiting at The National Equine Show 2026 – digging deeper to reveal the stories behind them.
eGlove are technically advanced gloves for sports and outdoor activities. Their range features a wide selection of stylish and practical equestrian gloves. The gloves are tried, tested and trusted by professionals and everyday users alike, earning industry recognition along the way — including Runner’s World Gold Award, and a Best in Test Award from Horse & Rider for performance.
You’ll find the eGlove stand at C41 at The National Equine Show 2026.
We sat down with Founder James Yeo to find out more about where it all began and the eGlove ethos.
1. How did the business start?
eGLOVE started because cold hands were ruining great experiences. The business was born 15 years ago as a result of the founders becoming frustrated that their new iPhones would not work when wearing gloves – that was particularly frustrating when trying to use sports-based apps or taking pictures in cold weather. Gloves came off, fingers went numb and frustration quickly turned into the inspiration to develop performance gloves that keep your hands warm and let you stay connected without compromise.
2. What would you say was your biggest obstacle in the start-up phase?
The most significant hurdle to organic business growth remains cash flow management; just as it was 15 years ago, it continues to be our primary barrier.
3. Where or who do draw inspiration for the brand from?
We continually draw inspiration from the markets we serve. At our core, eGLOVE is an equestrian and running glove brand. Every glove we design is built with feedback from real riders and runners — whether that’s for everyday schooling, winter yard work, parkrun, competition, or long hours in the saddle or on the trails.
4. What does success mean to you and do you have some specific success stories so far?
As a small family business, I think our continued growth is a success in itself! Achieving recognition by winning awards from Horse&Rider Tried and Tested was also a massive thrill for us.
5. What advice would you give another brand who was just starting out in the equine space?
Make sure there is a market for your idea – if there is a genuine gap in the market it is usually there for a reason – lack of consumer appetite or cost vs reward. In the equine space too often, businesses fail because they don’t have a clear strategy. Sticking a logo that resonates with the founder on the exact same jods and base layers is not a strategy.
6. How long have you been involved with The National Equine Show and what aspects do you particularly like about it?
I think we were the very first brand to sign up and have been there ever since. The timing is ideal for businesses in this space, as it falls between Christmas and the Eventing season. We also appreciate that organisers Raccoon Media Group always put on a good show.
7. Why is exhibiting at the Show important to you?
This is a valuable touchpoint for brand engagement, but it must be self-funding and wash its own face. Maintaining a positive return on investment (ROI) from The National Equine Show is essential.
8. Do you plan to launch anything new at the show this year or have any exciting developments with the brand?
We may have some exciting collaborations to share, watch this space…!