Show Info

Meet an audience of over 10,000 equine-loving consumers

The National Equine Show will take place on 1-2 March 2025 at The NEC. It offers a great shopping-focused day out with interactive features, community meet-ups, and inspiring presentations from experts and equine stars. At the heart of the event are two education theatres packed with inspiration for new and existing equestrians to learn and try new things, with horse and rider inclusion, health, and wellbeing at its core.

About the event

Opening times / location

The show will take place at the NEC Birmingham, B40 1NT. Opening times will be: 9am – 5pm on Saturday 1st and 9am - 4pm Sunday 2nd March 2025.

How do I book a stand / find out about exhibiting?

You can speak directly to our Event Director Liz Ormesher who would be happy to discuss opportunities to get involved in the Show – she can be reached at [email protected]. You can also find out more information here Get Involved - National Equine Show

Are there any jobs available?

Not currently but please contact [email protected] and we will pass your query on.

If you are interested in speaking at the event we would love to hear from you - please contact [email protected]

How are you working to reduce the carbon footprint at the show?

From working with the venue, looking at ourselves and collaborating with exhibitors. But here’s the thing… Visitors’ travel is the biggest carbon emitter of each show. So we need your help. Taking the train instead of driving will reduce the emissions of your journey by around 80%. The NEC is a 5-minute walk from Birmingham International train station or 90 seconds by the free air-rail walk. If you need to drive, car share with friends and reduce your impact by 50%. There’s a great network of cycle and footpaths in the area and bike racks are near the entrance. There are also electric car charging point and more to come in the future…

Is there a cloakroom?

The NEC has a cloakroom before you enter the Show. Visitors with a VIP Ticket will have access to a VIP Cloakroom in the VIP Lounge.

Do I need to book to see a speaker?

No need to book, our speaker program is included as part of your ticket and seats are available on a first-come-first-served basis.

Will there be food stalls?

Yes, there will be a number of NEC-managed food stalls, and some of our exhibitors will sell packaged food items too.

Will I need ID?

We do not require ID to gain entry to the Show.

My question isn’t here

If you still have a question, please email us on [email protected]

Tickets

General admission tickets

These tickets will be available to purchase when the box office launches on 5th September and will include:

1x entry ticket including all stage sessions, show features and shopping areas

Opportunity to queue for general admission meet & greet sessions (due to high demand, meet & greets cannot be guaranteed for a general admission ticket and the queue may be cut at any time)

Meet & Greet Guaranteed Access tickets

These tickets will be available to purchase when the box office launches on 5th September and will include:

1x entry ticket including all stage sessions, show features and shopping areas

Limited (150 per day) tickets available, providing shorter queueing time before your meet & greet

4x guaranteed meet & greet sessions taking place on the day of your booking

Saturday lineup: This Esme, Megan Elphick, Yasmin Ingham, and Sam Dracott

Sunday lineup: This Esme, Megan Elphick, Carl Hester and Sam Dracott

Carer Tickets

As accessible positions at venues are usually limited, we need to ensure that tickets reach the people that need them.

To help us ensure that these tickets are made available to those with these genuine needs, at checkout you will be ask you to upload a copy of one of the following:


- Copy of DLA, PIP or Adult Disability Payment entitlement letter
- Evidence of registered severely sight impaired (blind)
- CredAbility Access Card (with +1 icon)
- Copy of Attendance Allowance letter
- Recognised Assistance Dog ID card
- A current and valid blue badge
- Any other relevant documentation *

Can I purchase a pass to the Equine Lounge?

We have decided not to charge for VIP tickets this year, keeping the area exclusive to speakers, ambassadors and press, providing a moment of respite from the busy show floor. Access to the Equine Lounge is by invitation only, if you are a member of the press please email [email protected].

When will I get my ticket?

Tickets will be sent out a week before the event, bring your ticket along to the show either printed or on your mobile.

I haven’t received my tickets / I have lost my ticket / I want to amend my booking

The team at See Tickets would be happy to help you with any ticket enquiries here: https://nationalequine.seetickets.com/customerservice

Meet & greets

What is the difference between Guaranteed Access and General Admission M&G?

A Guaranteed Access Meet & Greet ticket will offer you access to 4 limited M&G sessions. This ticket type is the only way to ensure you reach the front of the queue at these M&Gs, as general admission sessions may be cut short due to demand and scheduling.

Celebrities participating in the Guaranteed Access Meet & Greet Saturday pass will be: This Esme, Megan Elphick, Sam Dracott, and Yasmin Ingham. 

Sunday’s line-up consists of: This Esme, Megan Elphick, Sam Dracott, and Carl Hester

Not all the guests in this year’s speaker line-up will be running Meet & Greet sessions for general admission ticket holders. The general admission Meet & Greet agenda will be announced in due course once guests can confirm their availability. We expect any general admission queues to be very busy, meaning some queue members will not reach the front before the time we have with the speaker runs out. 

What does the Guaranteed Access Pass get me?

1x entry ticket including all stage sessions, show features and shopping areas

Limited (150 per day) tickets available, providing shorter queueing time before your meet & greet

4x guaranteed meet & greet sessions taking place on the day of your booking

How long will I get with the Equestrian Star?

With a Guaranteed Access Pass, you’ll be able to, snap a photo, get a signing (if the guest is happy to), and ask a question or two.

General admission ticket holders may also get a chance to get a signing or take a selfie but due to the availability of Equine Stars, some sessions may be cut short. To ensure as many people as possible have an opportunity to make it to the front of the line, we may limit busy sessions to just a photo.

How long will I queue?

The queue for Guaranteed Access Pass holders will last from 5 minutes - 1 hour depending on the time you arrive and your place in the queue.

Queues for General Admission ticket holders could last for up to 2 hours and can be cut at any time. Entering the queue does not secure your opportunity to meet the Equestrian Star.

What if I am late and miss one of the Meet & Greet sessions?

If you miss your designated time slot for a Meet & Greet session, you will not be able to meet the guest.

Can I pay less and meet one Equestrian Star?

The only Meet & Greet package you can purchase for the National Equine Show is £40 and offers the opportinity to meet four people.

Do I need a separate ticket to queue with my child? 

If you wish to book a Guaranteed Access pass for your child, one parent/guardian will be permitted to join the queue, but will not be able to participate in the Meet & Greet session.

Getting there

How do I get to the NEC and what facilities are available?

What time can I arrive?

We allow entry to the hall any time during the day between 09:00 and 17:00 on Saturday and 09:00 and 16:00 on Sunday. Arrive before 9am on each day for a chance to be handed exclusive show gifts in the queue.

Where can I stay nearby?

We've officially partnered with EventBeds™ by NuBreed Hotels to give this year’s exhibitors and attendees access to exclusive discounts at carefully selected properties near the event.

Save up to 30% versus booking direct, and fully flexible rates are available. 

Due to increasing demand we recommend you book asap through the EventBeds™ booking widget below

EventBeds™

How can I travel sustainably to the show?

When planning your travel please consider your carbon footprint:

  1. Travel on public transport or actively where possible (nearest train line is Birmingham International which brings you straight into the NEC) – save ££ by booking train/coach tickets in advance
  2. If travelling by car then we encourage car sharing with others you know and/or potentially using car sharing apps like liftshare.com or blablacar.com – save ££ when you book NEC car park tickets in advance
  3. Combine 1 and 2 – have you thought about connecting with local public transport and bike hire schemes – see tfwm.org.uk for bike hire and park and ride options
  4. Carbon offsetting your travel – we are encouraging all visitors to donate £2 to offset their carbon footprint on travelling to the show

Accessibility

I’m in a wheelchair, is the venue accessible?

Yes, the venue is accessible for people with different needs. You can find out more information here: Disabled Visitors to the NEC | The NEC Birmingham but can also contact [email protected] to discuss how we can make the show as accessible as possible.

Will you have a quiet space available?

We will have a small area reserved should a visitor need a few moments away from the show floor – to find out more about this or speak to the team contact [email protected]

Can I bring my pet?

Only support animals are allowed inside the Hall.

What's on

A great day out for all the family, there is something for everyone to enjoy!

The National Equine Show is a great day out for all the family with incredible interactive features, opportunities to learn new skills and get face-to-face advice from the experts.

With over 200 brands on site the show will provide a great opportunity to shop well known and well loved brands whilst discovering independent stores.

The 360 Skills Theatre

The 360 Skills Theatre is your go-to destination for practical advice and expert insights at the National Equine Show. Here, you have the unique opportunity to learn from a diverse array of professionals who will host live demos on equine care, riding techniques and management.

Meet and Greets

We have an incredible set of guests joining us at the National Equine Show. There will be free and paid-for meet & greet opportunities at the show. Read carefully through the options below to decide what's best for you:

Check back soon for the Meet & Greet agenda announcements

Meet & Greet Guaranteed access

Meet & Greet Guaranteed Access tickets cost £40 and includes:

1x entry ticket including all stage sessions, show features and shopping areas.

4x guaranteed meet & greet sessions taking place on the day of your booking.

Limited (150 per day) tickets are available, providing shorter queueing time before your meet & greet.

Saturday lineup: This Esme, Megan Elphick, Sam Dracott and Yasmin Ingham

Sunday lineup: This Esme, Megan Elphick, Sam Dracott and Carl Hester

General admission meet & greets

There will be various free meet & greet sessions over the weekend. We'll do our best to ensure as many people as possible get a chance to meet their hero, however, when there is high demand, the queue may be cut at any time.

The Equine lOUNGE

The Equine lounge will host speakers, ambassadors and press, providing a moment of respite from the busy show floor.

With comfortable seating and refreshments available, the lounge will give our VIP visitors a chance to network, meet like-minded people, mingle with our speakers and reboot before heading back out into the event.

Please note that access to the VIP lounge is by invitation only.

The Saracen Horse Feeds Inspiration stage

Visit the Saracen Horse Feeds Inspiration Stage to see leading riders, equestrian legends, and influencers share their career experiences and answer your questions. Discover what drives them, hear their inspiring stories, and participate in engaging panel discussions.

Hosted by Rosie Tapner, this stage is a highlight of the show. You'll also have the opportunity to meet some of the celebrities after their talks, perfect for getting an autograph and that all-important selfie. Don't miss this exciting chance to connect with equestrian stars!

The Shopping

The National Equine Show will play host to hundreds of brands providing equestrians with all of their needs, for themselves, their horses, and their lifestyle.

Spread across the show, the brands will offer the latest equipment, clothing, accessories, tech and professional advice to set you up for a fantastic season in the saddle.

Speakers and guests

Our team are working on putting together our schedule of guests for the 2025 show.

Products and brands

Want to join the brands below and exhibit at The National Equine Show?

Exhibitors

Filter by category Showing 194 results

A love and a kiss

C112

Ag Plus

A40

Agria Pet Insurance

C90

AK Riding Sports

N60

Allen & Page

E110

ALX Horseboxes

H74

Amory London

NB80

Ancora Equestrian

F51

Athena Herd Foundation

I50

Avalanche Equestrian

B70

Aviform

F83

Aviform Equine Supplements

Aztec Diamond

C60

Baileys Horse Feeds

F101

Barkers Equestrian

E51

Bearhug

D121

Best Animal Bedding Ltd

I30

Bigboyz Horse Treats

D103

Black Country Saddlers

L64

Black Heart Equestrian

C50

Blackfort Equestrian

D91

Bliss of London

C70

Bloomfields Horseboxes

G80 & G72

BOTANICA INTERNATIONAL LTD

I10

British Association of Equine Dental Technicians (BAEDT)

D15

British Dressage

C91

Burbi

I51

Burlybed

B62

Butternut Box

F32 & L43

Caletto Photography

H46

Carol Rogers Ceramics

I52

Cavaletti Collection

C81

CHAPS

B40

Chic Cheval Brush Store

NB16

Chock Shop

D41

Cliverton Insurance

D17

Concord Equestrian

G42

Cotswold Fox Clothing

D14

Country Lifestyle Store

H51

Crafty Ponies

E101

Dengie Horse Feeds

I111

Dogs Trust

Dough ‘ay we

G73

Dressage Addict Online Dressage

L61

Dressage TestPro

L64

Drimee 

G60

DriRug

C51

E Equine

D111

E-Riders Online Dressage

E120

eGlove

D51

Endurance GB

E102

Enduro Equine

E90

Epico Equestrian

C80

EPLA

K71

Equeene Equestrian

C42

Equestra UK

G11

Equestrian Deals

F30

Equi-connections

E31

Equi-Light

M61

Equidiet

G90

Equigate

B52

Equilibrium

D30

Equine Careers

NB110

Equine Giveaways

B41

Equipride

F22

Equipt

G65

Equisafety

H61

EqWax

C41

Eqwine Spirit

NB74

Ethos

E100

Exclusivia Equine Agents

C115

Express Yourself Equestrian

F102

Falabella Petite Equestrian Apparel

NB14

Farm & Stable

F20

Fera equestrian

B44

FETLOX

M62

Finer Forage

J35

Fiona Cork Saddles

K72

Flapjackery

F52

Flying Changes Mindset

E40

FreeStep

L57

FS animal health

E42

Gal-Up

L14

Georgie Turner Artist

D92

Haddon Training

B54

Half Halt Equestrian

E20

Halt Equestrian

G74

Harlow Timber Group

Yard Supplement Pavillion

HC Social

L44

Heart Horse – Equestrian Jewellery

C92

HelloFresh

I90

Henry James Saddlery

F41

Hestt

H64

HH Books

E41

Hippo Horse Showers

E131

Honest Riders

M50

Horse Direct

K60

Horse Trek Mongolia

NB156

Howden

G89

Hunter Equestrian

B70

IONS Therapy

E120

Jamaica Blue Mountain® Coffee Ms. Tita

NB100

Jessica Fox Equestrian

D42

Jockey and Jill

F103

John Oates

F80

Joshua Jones UK

F50

Karzan Hughes Equestrian Fitness

B73

Leather Genie

D18

Leovet

G50

Linney’s Equestrian

Linney’s Equestrian

LITE MY RIDE

Yard Supplement

LIVERYLive

Yard Supplement Pavillion

LM Saddles

G64

Lusso Equestrian Apparel

F31

Macmillan Cancer Support

D52

Mansfield Sand

L52

Marie Macdonald Art

NB160

MARIE MACDONALD ART

Martha Lily Photography

D50

Maxima Equestrian

G40

Missy Hollins Equestrian

D40

Mudcontrol

C110

Muscle Flo

H52

Myerscough College and University Centre

NB21

Nags Essentials

J50

NutriScience Equine

D19

olive corner ltd

H42

Owens Horseboxes

G20

Paddock Apparel

B40

Paw Daw of London

E50

Pet Vertex

D90

PolyJumps

D100

Pony Passion

NB119

Poppy Webber PeeWee Saddlery

D130

Premier Performance

L60

Pure Pet Food

I112

Radiance Gold

E40

Reaseheath College

L92

Red Gorilla

G30

Redwings Horse Sanctuary

D17

Renapur Ltd

G40

RHOCO ES LTD

A40

Rich & Son

I60

Rock Star Rocking Horse

E41

Rolling with The Glen – BEMER Partner

C102

Rowen Barbary Horse Feeds

E91

RSPB

E92

Saracen Horse Feeds

D110

Schuggies Ceilidhs

NB72

Scotlands Rural College

NB121

See Change

B40

SEIB Insurance Brokers

E52

Sharloam Equestrian

G71

SHOWPONYPREP

C101

Silva Bed Ltd

B72

Smart Grooming

G110

SMART Saddles

E30

Society of Master Saddlers

B30

Stance Equitec UK (Boomerang Nutrition)

NB120

Supreme Products

F82

Swales Diamonds

I82

Synovium Horse Health

H44

Tails.com

B72

The Comfy Horse Company

F40

The Country Footwear Co

E10 & D16

The Dressage Coach

C120

The Equestrian Business Support Network

B43

The Equestrian Planning Consultancy

D10

The Equestrian Psychotherapist

The Gourmet Scotch Egg Co

E12

The International Academy of Saddle Fitters

D53

The Knights of Middle England

G32

The Mane Hub

B61

The Solid Bar Company

NB162

The Wide Boot Company

C12

Tillys Miniature Horse Tails

F120

Tillysminiaturehorsetails

F120

Todhpurs

H6

Townfields Saddlers Ltd

H71

Treehouse Sporting Colours

K80

Uhlan Equestrian

C52

Uhlan Equestrian

C52

UNIBED – High Performance Equine Bedding

E130

Warwickshire Clothing

J41

Well Gel Products

B55

Westgate Labs

H60

Wizard Engraving and Awards

D112

Woodland Trust

C113

Woof Wear

F90

WOW Saddles

H30

WWF

I120

Your Horsemanship Ltd

C120

Zaini Hats

Product Finder

Apps

Dressage Addict Online DressageL61
Dressage TestProL64
E-Riders Online DressageE120
Enduro EquineE90
EquigateB52
EquiptG65
The Dressage CoachC120
The Equestrian Planning ConsultancyD10

Associations & Organisations

British DressageC91
CHAPSB40
E-Riders Online DressageE120
Endurance GBE102
Schuggies CeilidhsNB72
Society of Master SaddlersB30
The Equestrian Business Support NetworkB43

Careers & Education

Athena Herd FoundationI50
British Association of Equine Dental Technicians (BAEDT)D15
British DressageC91
E EquineD111
Equine CareersNB110
Haddon TrainingB54
Myerscough College and University CentreNB21
Reaseheath CollegeL92
Society of Master SaddlersB30
The Equestrian Business Support NetworkB43

Charities

Athena Herd FoundationI50
Dogs Trust
Equine GiveawaysB41
Horse Trek MongoliaNB156
Macmillan Cancer SupportD52
Schuggies CeilidhsNB72
Tillys Miniature Horse TailsF120
Woodland TrustC113
WWFI120

Children's Toys

A love and a kissC112
Crafty PoniesE101

Competitor Shows

Dressage Addict Online DressageL61
E-Riders Online DressageE120
Hunter EquestrianB70
Linney’s Equestrian
Linney’s Equestrian
Sharloam EquestrianG71
SHOWPONYPREPC101
Tillys Miniature Horse TailsF120
TillysminiaturehorsetailsF120
Treehouse Sporting ColoursK80

Fashion & Lifestyle

Ancora EquestrianF51
Aztec DiamondC60
Black Heart EquestrianC50
Blackfort EquestrianD91
Cotswold Fox ClothingD14
Country Lifestyle StoreH51
eGloveD51
Equi-LightM61
Equine GiveawaysB41
EquiprideF22
EquiptG65
Falabella Petite Equestrian ApparelNB14
Gal-UpL14
HelloFreshI90
Hunter EquestrianB70
Lusso Equestrian ApparelF31
Paddock ApparelB40
Schuggies CeilidhsNB72
Sharloam EquestrianG71
Swales DiamondsI82
Warwickshire ClothingJ41

Features

Schuggies CeilidhsNB72
The Knights of Middle EnglandG32
TillysminiaturehorsetailsF120

Feed & Supplements

Allen & PageE110
AviformF83
Aviform Equine Supplements
Baileys Horse FeedsF101
Bigboyz Horse TreatsD103
Dengie Horse FeedsI111
EquidietG90
EquilibriumD30
Equine GiveawaysB41
Fera equestrianB44
Finer ForageJ35
FreeStepL57
FS animal healthE42
Maxima EquestrianG40
NutriScience EquineD19
Premier PerformanceL60
Radiance GoldE40
Rowen Barbary Horse FeedsE91
Saracen Horse FeedsD110
Stance Equitec UK (Boomerang Nutrition)NB120
Synovium Horse HealthH44

Gifts & Other

A love and a kissC112
Aztec DiamondC60
BOTANICA INTERNATIONAL LTDI10
BurbiI51
Butternut BoxF32 & L43
Chock ShopD41
Crafty PoniesE101
Equine GiveawaysB41
FlapjackeryF52
Georgie Turner ArtistD92
HH BooksE41
Honest RidersM50
IONS TherapyE120
Jamaica Blue Mountain® Coffee Ms. TitaNB100
Marie Macdonald ArtNB160
MARIE MACDONALD ART
olive corner ltdH42
Paddock ApparelB40
Pure Pet FoodI112
Renapur LtdG40
Rock Star Rocking HorseE41
Schuggies CeilidhsNB72
See ChangeB40
Swales DiamondsI82
The Knights of Middle EnglandG32
TillysminiaturehorsetailsF120

Horse & Rider Wellness

BearhugD121
BOTANICA INTERNATIONAL LTDI10
Chic Cheval Brush StoreNB16
Drimee G60
EPLAK71
Equi-connectionsE31
EquilibriumD30
EqWaxC41
Farm & StableF20
Fera equestrianB44
Flying Changes MindsetE40
FS animal healthE42
Honest RidersM50
Karzan Hughes Equestrian FitnessB73
LeovetG50
Muscle FloH52
Rolling with The Glen - BEMER PartnerC102
Schuggies CeilidhsNB72
See ChangeB40
The Equestrian Psychotherapist
Tillys Miniature Horse TailsF120
TillysminiaturehorsetailsF120
Treehouse Sporting ColoursK80
Well Gel ProductsB55
Westgate LabsH60
Your Horsemanship LtdC120

Horsewear

Ancora EquestrianF51
Aztec DiamondC60
Barkers EquestrianE51
DriRugC51
Equestra UKG11
Equi-LightM61
EquilibriumD30
Equine GiveawaysB41
EquisafetyH61
Farm & StableF20
FETLOXM62
GS Equestrian
Horse DirectK60
Maxima EquestrianG40
Nags EssentialsJ50
Pony PassionNB119
SHOWPONYPREPC101
The Comfy Horse CompanyF40
Townfields Saddlers LtdH71
Treehouse Sporting ColoursK80
Uhlan EquestrianC52
Uhlan EquestrianC52
Woof WearF90

Insurance

Agria Pet InsuranceC90
Cliverton InsuranceD17
HowdenG89
SEIB Insurance BrokersE52

Photography & Art

Caletto PhotographyH46
Carol Rogers CeramicsI52
Equine GiveawaysB41
Georgie Turner ArtistD92
Marie Macdonald ArtNB160
MARIE MACDONALD ART
Martha Lily PhotographyD50

Riderwear

AK Riding SportsN60
Ancora EquestrianF51
Avalanche EquestrianB70
Aztec DiamondC60
Barkers EquestrianE51
BearhugD121
Black Heart EquestrianC50
Blackfort EquestrianD91
BurbiI51
Cotswold Fox ClothingD14
Country Lifestyle StoreH51
eGloveD51
Equeene EquestrianC42
Equestra UKG11
Equi-LightM61
Equine GiveawaysB41
EquiprideF22
EquisafetyH61
Express Yourself EquestrianF102
Fera equestrianB44
Gal-UpL14
GS Equestrian
Heart Horse - Equestrian JewelleryC92
HesttH64
Horse DirectK60
Hunter EquestrianB70
Jessica Fox EquestrianD42
Jockey and JillF103
Joshua Jones UKF50
Linney’s Equestrian
Linney’s Equestrian
Lusso Equestrian ApparelF31
Missy Hollins EquestrianD40
Paddock ApparelB40
Pony PassionNB119
Rich & SonI60
Sharloam EquestrianG71
SHOWPONYPREPC101
The Wide Boot CompanyC12
TillysminiaturehorsetailsF120
Townfields Saddlers LtdH71
Treehouse Sporting ColoursK80
Uhlan EquestrianC52
Uhlan EquestrianC52
Warwickshire ClothingJ41

Saddlery & Tackshop

Bliss of LondonC70
Cavaletti CollectionC81
Equestra UKG11
Equine GiveawaysB41
EquiprideF22
EquisafetyH61
Fiona Cork SaddlesK72
Henry James SaddleryF41
Honest RidersM50
Linney’s Equestrian
Linney’s Equestrian
LM SaddlesG64
Nags EssentialsJ50
Rich & SonI60
SHOWPONYPREPC101
Smart GroomingG110
SMART SaddlesE30
The International Academy of Saddle FittersD53
The Mane HubB61
Townfields Saddlers LtdH71
Treehouse Sporting ColoursK80

Services & Platforms

Dressage Addict Online DressageL61
E-Riders Online DressageE120
EquigateB52
Exclusivia Equine AgentsC115
Flying Changes MindsetE40
Tillys Miniature Horse TailsF120

Stable & Yard

Ag PlusA40
Avalanche EquestrianB70
Best Animal Bedding LtdI30
BOTANICA INTERNATIONAL LTDI10
BurlybedB62
Chic Cheval Brush StoreNB16
Concord EquestrianG42
Drimee G60
EPLAK71
Equestra UKG11
EquilibriumD30
Equine GiveawaysB41
EthosE100
Farm & StableF20
Fiona Cork SaddlesK72
FS animal healthE42
Harlow Timber GroupYard Supplement Pavillion
Honest RidersM50
LITE MY RIDEYard Supplement
LIVERYLiveYard Supplement Pavillion
LM SaddlesG64
Mansfield SandL52
MudcontrolC110
PolyJumpsD100
Red GorillaG30
RHOCO ES LTDA40
Schuggies CeilidhsNB72
See ChangeB40
Sharloam EquestrianG71
SHOWPONYPREPC101
Silva Bed LtdB72
Smart GroomingG110
Sorbeo Horse Bedding
Supreme ProductsF82
The Mane HubB61
UNIBED - High Performance Equine BeddingE130

Transport

ALX HorseboxesH74
Bloomfields HorseboxesG80 & G72
Equine GiveawaysB41
John OatesF80
Owens HorseboxesG20

Welcome to the National Equine Show

WELCOME

Liz Ormesher

Event Director
at Racoon Media Group

We are incredibly excited for the National Equine Show to return to NEC, Birmingham for its second year. We are a small team with a huge ambition to represent the best that the equine industry has to offer and it is an honor to keep bringing this show to Birmingham.

The National Equine Show is for anyone who loves horses, offering a premium shopping experience alongside interactive experiences and amazing content from our line-up of inspirational speakers.

After launching the show in 2023, we listened to feedback and worked hard to bring together an even bigger and better weekend with incredible brands, educational and fun content, and show offers.

The best way to navigate around the show and find the brands you want is through the Exhibitors link on this Show Guide where you can find an A to Z of all brands.

Head over to the Agenda button on the Show Guide to see who is speaking, when and where.

Thank you for coming along to the show and supporting us, I hope you have a great weekend!

With best wishes 

Liz Ormesher

Mary & Emily King

Mary & Emily King

With an unwavering commitment, natural ability, patience, and years of enthusiasm, Mary King has become a true icon in the world of eventing. Mary is not just a familiar face at prestigious 5* events like Badminton Horse Trials and Burghley; she is an inspiration to equestrians everywhere. Her training principles and equestrian philosophy have earned her the admiration and respect of fans and fellow competitors alike, cementing her legacy as one of the sport’s greats.

At 28, Emily King is a rising star in the eventing world, following in the footsteps of her legendary mother, Mary King. Based near Chester with her partner Sam Ecroyd, Emily runs a top-tier competition yard. Her impressive achievements include being a U25 and U21 National Champion, winning European Gold and Silver medals at the Junior and Young Rider levels, and securing a 4th place finish at Pau CCI5* – one of the youngest to do so. In 2024, Emily finished 4th at Badminton and was longlisted for the Paris Olympic Games, solidifying her position as a leading rider in the sport.

Lara Butler

Lara Butler

Image provided by beckyswallowphotography.co.uk

Lara Butler is a British Dressage Rider who resides in Gloucestershire. Born into a “horsey” family, her father was in the Kings Troop and her mother rode and acted as Chef d’Equipe for Britain’s Under-21 teams, has been a show secretary for a number of high profile events and is the current British Equestrian Federation World Class Co-Ordinator for Dressage.

Lara’s love for horses began from the moment her mother placed her on her first horse at two years old and she has never looked back since.

By 13, Lara grew too tall for ponies and loaned her first horse, Sir Dunaway, with a view to doing dressage who took her up to Advanced Medium level.

Lara loaned another horse, Warlock, who had been on the Dutch young rider team with owner Veronique Andre de la Porte. The Dutch family were happy for him to go to a nice home and continue competing. Lara took him to the 2006 junior Europeans having only been riding him for 3 months, and by 2008, he had taken her to Young Rider level and 12th in Europe.

 On Warlock’s retirement, Emile Faurie, with whom Lara was based for seven years, helped her secure the ride on Hilary Sawyer’s smart grey mare Dawning Hopes. “Being a big mare, she was a completely different kettle of fish,” says Lara.

The pair contested the 2009 Young Rider Europeans and were the best placed British combination in Lara’s last year at the level.

Emile didn’t feel it was right to ask the mare to continue to Grand Prix and so Lara, while studying equine science at Oxford Brookes, concentrated her efforts on producing Anne Hutton’s Don Benito to Prix St Georges level (PSG).

She sold the gelding in 2013 and purchased a three-year-old from the Netherlands to fit in well among her responsibilities as a stable jockey for the Bechtolsheimers.

In 2010, she graduated from University and decided that now was the time to concentrate entirely on her competitive career. She was approached by the Bechtolsheimers about the potential to join their team, so at the end of the year, after seven years of drawing much inspiration from Emile, Lara left to become the rider for the Bechtolsheimers.
She has now been at the Bechtolsheimers for ten years now and has had the opportunity to ride some amazing horses. She has had the opportunity to bring on Rubin Al Asad, who she now competes at Grand Prix, as well as competing one of their young homebreds, Kristjan at Small Tour. The biggest honour was when she was given the opportunity to train and compete Andretti H at Grand Prix level at the end of 2012, with her biggest highlight becoming Reserve National Champion at the British Dressage National Championships and competing at Olympia CDI and being placed in the Top 10. That was a moment Lara says she will never forget and cannot thank the Bechtolsheimers enough for giving her the opportunity!
At the end of 2013 she was also wild carded on to the World Class Development Programme, funded by UK Sport. At the end of 2014 Andretti was retired so her focused shifted to moving Rubin Al Asad up from Small Tour to Big Tour. At the beginning of 2015, she competed Rubin Al Asad out in Wellington, Florida, achieving their first international Big Tour win. Lara was also moved up on to the World Class Podium Programme.

In 2016, Lara was a reserve for the Olympic Games in Rio de Janeiro and European Team Reserve 2017. In 2018, she was also reserve for 2018 World Equestrian Games as well as becoming the BD Grand Prix National Champion.

Yasmin Ingham

Yasmin Ingham

Image provided by LeMieux

Yasmin Ingham is an International Event Rider for Great Britain based in Cheshire, UK

Yasmin was born and brought up on the Isle of Man, a small Island in the middle of the Irish Sea and home to the World famous TT races.

Years of having to travel by ferry to events paid off, when in 2013 Ingham won her first British title and went on to win Individual and Team Gold medals at the Pony European Championship in Italy, riding her beloved pony Craig Mor Tom.

This success at 16 years old opened up an opportunity to be based with and ride for prolific event and showjumping horse owners Eddie and Sue Davies and Janette Chinn at their Cheshire Stud.

One of the Davies’ older top horses – multi medal winning Imperial Cavalier – was being stepped down from from 5* level, and Yasmin was offered the ride on ‘Archie’ to compete in Juniors, and they duly won the British Junior title in 2015.

In 2018 and 2019 Yasmin completed the full set of British Youth, titles riding Rehy DJ and Sandman 7 – a feat not achieved by any rider before, as well as finishing 4th in the 2018 Young Rider Europeans riding Rehy DJ.

Yasmin also completed her first 5* at Pau that year, finishing in 16th place, and was awarded the Goldman Cup for the leading under 21 rider.

In 2021, Yasmin became the youngest rider to win the Blenheim Palace 4*L with Banzai du Loir.

She has also had a phenomenal 2022, coming 2nd at Kentucky 5* riding Banzai du Loir, and following this up not only with an impressive selection for the World Championships, but also by becoming World Champion in Pratoni del Vivaro, against the best in the world, aged just 25 years old.

2023 saw 26 year old Ingham make the history books once more with a milestone win and becoming the first British combination to win the prestigious SAP Cup at CHIO Aachen, as well as being selected as a member of the team for the FEI European Championships achieving a Team Gold medal.

Yasmin’s 2024 seasonal campaign has seen her return to the Defender Kentucky Horse Trials where she took the 3rd place podium spot at the 5* event having maintained top 3 positions overnight throughout the duration of the event.

She is a member of the current British Equestrian World Class Podium Team, and Windrush Foundation Academy.

With an accolade of achievements already under her belt at such a young age, we are excited to exclusively support Yasmin in the development of her brand and career on the world stage.

Bob Champion

Bob Champion

Bob was born 4th June 1948 into a hunting family. His father was huntsman to the Cleveland in Yorkshire,

where he started riding at an early age hunting with his sister and father.

At the age of 15 he rode his first point-to-point winner then went into National Hunt racing with Toby Balding at Weyhill, eventually riding for many top trainers including Josh Gifford.

Bob’s racing career took him to America where he rode several winners. In 1979 he was diagnosed to have cancer and was given six months to live. After several months of chemotherapy he returned to race riding, coming back with several winners both in England and America.

In 1981 Bob won the Grand National on Aldaniti, trained by Josh Gifford. He finally retired from racing in 1983 having won some 500 races. Other major races that Bob won during his career were The Tote Eider Chase, The Hennessy Cognac Gold Cup, The Black & White Hurdle, The SGB Chase, The SGB Hurdle and The Whitbread Trial Chase.

In 1981 awarded the BBC Sports Personality of the Year Team Award. In 1983 he received the MBE and also formed the Bob Champion Cancer Trust which to date has raised approximately fifteen million poundstowards Cancer Research.

Bob has his life story portrayed in the book ‘Champion’s Story’ which was made into a feature film starring John Hurt.

In August 1996 Bob undertook ‘ride for life’ which was a ride on several horses from Holyrood Palace in Edinburgh to Buckingham Palace London where he was greeted by Her Majesty The Queen. This was to raise a million pounds towards a new research unit at the Royal Marsden Hospital. This sum was achieved, and the Institute of Cancer also donated a further million pounds towards this project. The new research unit opened in September 2000.

Kelly Ude-Martinez

Kelly Ude-Martinez

Kelly has trained and worked in the equestrian industry her whole life. Starting in the Pony Club, she discovered the world of stunts in her early twenties and hasn’t looked back. She now runs Knights of Middle England alongside Karl and is a professional jouster, stunt rider and performer & qualified horse archery instructor. She heads up the KOME teaching team and manages all the training of their horses. She also has a Warmblood who she events in her spare time!

Karl Ude-Martinez

Karl Ude-Martinez

Heading up The Knights of Middle England is founder and director Karl Ude-Martinez. A
born performer ; professionally trained, Karl’s charisma and enthusiasm for live theatre and shows inspires his team and is evident in all that he does.
He started his riding career almost before he could walk. Coming from an equestrian family
and being brought up on an equestrian centre, meant that he competed at an early age on
the show jumping circuit, team chasing & eventing. It was at school and University that he
found his love for polo – a sport that he now plays professionally as well as being an
international commentator and TV host for prestigious tournaments and events worldwide.
Karl first started Jousting and stunt riding at the age of 14, and performed in live shows and
stunt displays, with several companies, taking him all over the world, before setting up The
Knights of Middle England in 2003. He now writes, produces & directs all the shows for The
Knights of Middle England & KOME Entertainment. He is passionate about combining his
love of horses and performing to create unique equestrian theatre productions of the highest
calibre.
Alongside the shows and filming, his dream was also to shine a light on more of the unique
disciplines, making them more accessible to all, where members of the public could come
and have a go, learn, or train at The Knights of Middle England HQ training centre in
Warwick. These alternative equestrian disciplines range from Jousting, Trick Riding, Horse
Archery & Side Saddle, all taught by professional instructors in their fields and on expert
trained school masters.

Megan Elphick

Megan Elphick

Megan Elphick, widely recognized as Elphick Event Ponies, is a talented producer, eventer, and a prominent equestrian social media influencer. With over 250 thousand subscribers on her Youtube channel, Meg has been creating top equestrian content since 2019. Her videos following her training, competition as well as vlogs and behind the scene content. On top of creating videos for her own channels, Meg has featured in various series, including Horse & Country’s 2024 Megan‘s Talland Takeover.

Rosie Tapner

Rosie Tapner

TV Presenter and Model

After gracing the front cover of Vogue at the age of 16, Rosie worked as a top model for 10 years before turning her attentions to TV presenting in the equestrian sphere, where her real passion lies. Recently she has presented in the UK for some of the biggest names including Sky Sports Racing, Ascot, Goodwood, Cheltenham and Aintree, as well as abroad in Qatar and Saudi Arabia. She will also be presenting the main stage at this year’s Platinum Jubilee celebrations at Epsom Racecourse attended by HM The Queen, and later in the year, the Breeders Cup in Kentucky.

Carl Hester MBE

Carl Hester MBE

Raised on the tiny, car-free Channel Island of Sark, Carl’s early connection with horses was natural and inevitable. His first equine experience involved riding a stubborn donkey to the village shop, a task that sparked a lifelong passion for riding. Growing up, Carl honed his skills on the island’s ponies and horses, often driving carriages for tourists and participating in the annual Sark horse show.

At 19, Carl ventured to the mainland, starting his professional journey at the Fortune Centre in Hampshire, where he discovered a talent for competitive riding, winning the 1985 Young Dressage Rider Championship. His career advanced further in Gloucestershire, where he refined his horsemanship under the mentorship of Jannie and Christopher Taylor.

The turning point came when Dr. Bechtolsheimer invited Carl to join his prestigious yard, leading to Carl’s participation in the 1990 World Championships, the 1991 European Championships, and the 1992 Barcelona Olympics, where he became the youngest British rider to compete.

Today, Carl is a successful dressage rider and trainer, known for his meticulous approach and unwavering dedication to his horses and students. His journey from the sleepy island of Sark to the heights of international equestrian sport is a testament to his talent, hard work, and passion for horses.

Rhea Freeman

Rhea Freeman

Rhea is an award winning PR adviser, social media expert and works with numerous equestrian businesses and riders to help them promote themselves better. She produces the award winning Small & Supercharged Podcast each week and also has a free Facebook community for equestrian brands and influencers called Small & Supercharged. Rhea is passionate about the equestrian trade and spends a lot of time teaching people- whether businesses, influencers or riders- how to grow their brands, work together for mutual benefit, and reach their target audience in more effective ways.

Agenda

Take a look at the all the exciting speaking sessions planned across our stages, including a variety of educational content, inspirational stories and interviews.

iNSPIRATION sTAGE

Saturday

Sunday

The Dr David Marlin sKILLS tHEATRE

The Dr David Marlin Skills Theatre is the education hub of the National Equine Show. Hosted by equestrian business expert and podcast host Rhea Freeman, the stage will be the number one destination for sharing knowledge and picking up tips, lessons and advice from our array of guest speakers.

Saturday

9:45-10:00

Welcome from host

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Rhea Freeman

10:00-10:30

Your Equestrian Fitness Framework

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Karzan Hughes

10:40-11:10

Easy Eating: Maximise your riding with what you eat

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Emily Morey

11:20-11:50

Colic 101: What every horse owner needs to know

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Georgia Poolton

12:00-12:30

Rider Clinic Live -talking safety with Dr Diane Fisher, BETA CMO

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Dr Diane Fisher

BETA

12:40-13:10

Fear, Nerves, Anxiety and Trauma - Understanding them and their effect on riders

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Jenni Winter Leach

13:20-13:50

Why do you use boots on your horse - fashion or function?

Join Equilibrium for a discussion surrounding all things leg protection.  What is important to you when choosing a boot for your horse and what factors should you be considering when making the decision?

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Laura Szuca

14:00-16:00

YARD SUPPLEMENT CONNECT

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

The Equestrian Index

14:00-14:30

Why we do independent product testing - How to tell if a product is the best thing since sliced bread or marketing BS!

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Dr David Marlin

14:40-15:10

Why Good Employment Matters

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Lucy Katan

15:20-16:00

The Careers Panel

Join the YARD Supplement Connect expert panel to discuss careers within the Equestrian industry.

Panel guests include:

Amanda Watson - Publisher - The Equestrian index

Rebecca Stojak - Solicitor - Geldards

Katie Clarke - Lighting consultant - Lite My Ride

Eleni Randle - Chartered Surveyor - The Equestrian Planning Consultancy

Anna Bruce - Inventor - Salute Equestrian

Annabel Holmes - Ecologist- Equine Ecologist

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

The Equestrian Index

Sunday

9:45-10:00

Welcome from host

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Rhea Freeman

10:00-10:45

Rider Fitness for the Wellness of the Horse

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Society of Master Saddlers

11:00-11:30

Why do you use boots on your horse - fashion or function?

Join Equilibrium for a discussion surrounding all things leg protection.  What is important to you when choosing a boot for your horse and what factors should you be considering when making the decision?

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Laura Szuca

Dr David Marlin

11:40-12:10

Preparing for and managing equestrian sport at the Olympic Games

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Dr David Marlin

12:20-12:50

Become your horse's superhero

An alternative way to look at how your body impacts your horse and how improving it can raise your credibility in your horse's eyes

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Stephanie Jayne Brumpton

13:00-13:30

Discover The Secret to Resolving Spooky Behaviour and Falling Back In Love With Riding

Q: What is the #1 reason horses spook?

A: There isn’t one, there’s four…

In this session Lyla will reveal this ride-changing secret. She'll be sharing the EXACT system to overcome spookiness - without having to hang on for dear life trying to ‘just ride through it’.

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Lyla Cansfield

13:40-14:10

Tech up your Ride: Galloping in to the future of Equestrian Training

How using tech while you ride is not only accessible, affordable, and sustainable but it will help you train more efficiently, getting you the results you want in a more fast track way!

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Maddi Burchell

The Dressage Coach

14:20-14:50

Hat Fitting and Testing Standards

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Helen Riley

evoke®

15:00-15:30

Gallop Towards Your Goals

Join Amber's Pony Tales author, Helen Haraldsen, to learn how being a horsey girl helped her to finally achieve her goal of becoming a published author 15 years after she wrote her first book, Little Pearl.

She'll share what she's learned about setting and achieving goals to achieve big dreams and how this can be applied to help make progress with our ponies.

The Saracen Horse Feeds Inspiration stage

Sponsored by Saracen Horse Feeds

Helen Haraldsen

The 360 Equine ZOne

Join us at the all-new 360 Equine Zone, across the weekend to join intimate Q&A sessions with industry experts, exciting new brands and ambassadors.

Saturday

10:15-10:45

What makes for the optimal leg protection for high intensity equine sports?

The 360 Skills Theatre

The HUSK

11:00-11:30

Influencer Fall Academy

The 360 Skills Theatre

Freddy Steele

11:45-12:15

Active Stabling - Welfare Conscious Equine Facilities

The 360 Skills Theatre

Jared Hindley

The Equestrian Index

12:30-13:00

JockeyCam - Putting You Where The Action Is

The 360 Skills Theatre

Joe Foley-Corah

JockeyCam Ltd

14:00-14:30

Why a custom jacket really is performance related

The 360 Skills Theatre

Sarah Cheetham

Flying Changes

14:45-15:15

Saddle up for the future: The Equestrian Tech Revolution

How Tech is becoming more popular with riders and how it can be used by anyone and everyone to help them with their riding and training.

The 360 Skills Theatre

The Dressage Coach

Maddi Burchell

Sunday

11:30-12:00

The Three Premier Performance Musketeers talk Magic Powders

The 360 Skills Theatre

Megan Elphick

Hannah Francis

Freddy Steele

Premier Performance

12:15-12:45

The Future of Worming

The 360 Skills Theatre

Claire Shand

The Equestrian Index

13:00-13:30

Saddle up for the future: The Equestrian Tech Revolution

How Tech is becoming more popular with riders and how it can be used by anyone and everyone to help them with their riding and training.

The 360 Skills Theatre

Maddi Burchell

The Dressage Coach

13:45-14:15

Happy horses are the most important thing for me

The 360 Skills Theatre

Abi Lyle

Sarah Cheetham

Flying Changes

14:30-15:00

What makes for the optimal leg protection for high intensity equine sports?

The 360 Skills Theatre

The HUSK

15:15-15:45

Influencer Fall Academy

The 360 Skills Theatre

Freddy Steele

Turnout Feature Zone

Saturday

Sunday

THE SJB PERFORMANCE TRAINING DRESSAGE EXPERIENCE

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