Flying Changes was founded in 2012 by Sarah Cheetham, a law graduate and professional International dressage rider, trainer and BD listed judge. A revision of the dress code by British Dressage in 2011 sparked an, as yet untapped, talent and passion in Sarah during the process of designing a truly unique tailcoat for herself. She found a small UK tailor to work with and bought all the fabrics herself. The tailcoat was grey with a salmon pink stripe and collar. At that time something quite extraordinary!
Whilst representing GB at Hartpury CDI that year, Sarah found herself the envy of her fellow competitors and everyone wanted to know where she had bought her new tailcoat. The seed was sown, but it was not until the following year, when Sarah was sidelined due to a back injury, that the business became truly established.