Nicole Nason is a life long equestrian and fitness industry veteran. Over the last 20 years, she has facilitated international growth across the wellness and fitness industry for brands such as Centr, Hyrox, Gold’s Gym, and Therabody.
One day, while training on the gym floor during University, Nicole found herself being recruited to become personal trainer. Over the next 20 years, Nicole would lead the global operations of over 27 territories and over 400 gyms. This has meant multiple years of experience both living in and working across a vast expanse of cultures and environments.
During her time traveling, Nicole would continue to ride in all of the countries she lived in, wondering when someone was going to create specific fitness programming for equestrians. After all, every other sport had this available to them! Following her move to the UK, Nicole decided it was time she leveraged all of the incredible relationships she had developed to create the ideal programming for all riders. Over the last four years, her and her team have created the first ever National Academy of Sports Medicine approved equestrian fitness programming. These programs are self scalable, on demand, and available via both Apple and Google Play stores. Pouring every ounce of love she has for our equestrian soul mates, Nicole launched EqueSoul publicly in January of 2023, so all riders regardless of discipline, could access affordable easy to use programming designed just for them!
Nicole believes equestrians can not only improve their skill as a rider through fitness, she believes improved fitness delivers a more ethically sound ride for the horse. By elevating proprioception, mobility and core strength regardless of discipline, age, or ability, EqueSoul delivers for horses and riders.