The business was kick started in 2009 when founder, Neil struggled to use his iPhone on a mountain in minus 20 degrees.
Having spent his whole life in sport from British Kart Champion through to Running, Triathlon, Ironman, Back Country Heli-Skiing and Cycling, Neil wanted to develop sports gloves that truly performed but which also firmly embraced mobile phone technology (or at least allowed the user to call, text or take a selfie whilst wearing them).