The Influencer Games

After the laughs, rivalries and friendly trash talk of last year, the Influencer Games return to the National Equine Show in 2027, and this time they’re bigger than ever.

Last year, some of the biggest names in the equestrian online world went head to head in front of a packed crowd, taking on challenges that tested their horsey know-how, their speed and their sense of humour.

For 2027, team captains Hannah Sims (sillyprune) and Freddy Steele are back to lead the charge. The rivalry starts long before the show, with the captains going head to head in a series of trials filmed on the yard and shared on our socials, so you can follow along, pick your side and get behind your team.

It all comes down to the live finale at the NEC on 27 and 28 February, where the results are revealed and the winners are crowned on stage.

Confirmed so far are Harlow Luna White, Demir Topcu, Hannah Sims (sillyprune), Freddy Steele, Joe Ashman, Sam Dracott and Megan Elphick, with more names to be announced soon.

Want to see it for yourself? All stage sessions, including the Influencer Games, are free with your National Equine Show admission ticket.