1–2 Mar 2025 228 days to go! #EquineShow

British brand evoke® becomes Official Safety Partner of the National Equine Show

Having just launched with what will be one of the biggest brand releases in a decade, evoke® becomes the Official Safety Partner of the National Equine Show, as well as taking naming rights and sponsorship of the Gin & Fizz Bar.

evoke®, is the result of three years of development and £3m investment. Launching its first classic-contemporary collection of riding helmets and jockey skulls, followed by a sleek and modern lifestyle and technical apparel range in the spring/summer, including an industry first helmet replacement policy.

Designed and tested in Britain to rigorously meet the most exacting standards reinforced by its own BSI (British Standards Institution) certification. The collections proudly adhere to a variety of the safety regulations PAS 015:2011, VG1, ASTM F1163-23, EN 1384: along with CE/UKCA certification.

evoke®  CEO, David Mitson, commented on the Partnership:

I am delighted that our first Partnership is as Official Safety Partners of the National Equine Show. We wanted to launch with a bang, and with a show that is forward thinking and innovative. We have a few surprises lined up so I am sure the weekend will prove to be a great success”

Liz Ormesher, Event Director The National Equine Show said:

“We are delighted to welcome evoke® as our Official Safety Partner for our 2024 National Equine Show. It’s always a joy to have new products and brands on display at our show and a launch brings an added level of excitement. We are looking forward to working with evoke® on bringing you specific safety related content and welcoming an exciting new product to the equestrian safety market.”

For further information about evoke® or press inquiries, please contact:

Media Relations

Email: [email protected]

Office: 01604 263002