About the organisers

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Raccoon Media Group is an exciting and dynamic UK events business run by a group of exhibition and digital marketing experts. Over the last 13 years we’ve worked for most of the major event organisers and we’ve run hundreds of exhibitions and conferences in key locations all over the world.

We set up Raccoon Media Group  because we wanted to create exhibitions that offer something new and different in special markets that we understand and that we love. We believe that great events are about community, fun, innovation and excitement and we are committed to offering the equine community you that with The National Equine Show.

We run the incredibly successful Running Show UK and USA, The National Snow Show, The National Outdoor Expo and The National Cycle Show

The National Equine Show is built on 3 strategic pillars:


  • A range of products and brands for consumers to purchase to suit all budgets and disciplines
  • Brands partnering with retail to boost at show bike / accessory sales
  • A very clear marketing message that the show exists as an immersive retail experience
  • We have priced the tickets & built the event’s budget to not be reliant on ticket revenue, this means we are able to offer a high volume of complimentary tickets to lower & remove barriers to entry
  • The show is located in Birmingham making it more accessible for more of the UK’s population
  • The show includes all levels of products and bike brands from entry to elite
  • Attendees discover all the latest brands & products
  • We promote the array of benefits that being a cyclist, at any level, has to offer
  • Becoming a better cyclist, in whatever way ‘better’ means to each of our visitors. This could be faster, safer or more proficient
  • Working with the brands that work with us, we broadcast athletes stories, tales of endurance and inspirational content to motivate our visitors




One of our main corporate responsibility goals is to support British businesses and create the most sustainable event possible.

We will aim to use local suppliers where ever possible and partner with British businesses for all of show build, printing requirements, and in conjunction with the venue we will ensure food and beverages will be locally sourced.

Environmental, Social and Governance

Environmental, Social and Governance

As a business Raccoon Media Group is aiming to be net zero by 2025 and our goal is to continually measure and reduce our environmental impact with everything that we do. We are committed to:

• Challenging all contractors to be more sustainable and actively de-selecting companies that are not making efforts in this area

• Working with exhibitors to ensure their environmental impact is managed and limited

• Working with visitors to ensure that their environmental impact is managed and limited

• Ensuring our own business activities are delivered with the minimum environmental impact

• Delivering an offsetting programme focused on carbon removal by 2025

We are a small business with good intentions and we believe that we can deliver net zero by 2025. See https://raccoonmediagroup.com/sustainability-policy for further information on our latest sustainability initiatives and progress.



We believe in fairness, equity and above all values diversity in all dealings with our stakeholders, partners and employees

We aim to provide an accessible event, delivered in a way that respects the needs of each individual and does not exclude anyone because we are committed to eliminating discrimination on the basis of gender, age, disability, race, religion, sexuality or social class. By demonstrating these beliefs in everything we do, we'll build an event for the quine community that is rich, diverse and reflective of our beautiful sport and all its participants.

We understand that equality is not about treating everyone the same, it is about ensuring that access to opportunities are available to all by taking account of people’s differing needs and capabilities. And we know diversity is about recognising and valuing differences through inclusion, regardless of age, disability, gender, racial origin, religion, belief, sexual orientation, commitments outside work, language,  perspectives, opinions and person values.

The National Equine Show is working with all of its partners to work towards developing a show that is fully representative of the equine community it serves. We're also opening up an Ambassador programme that is open to all regardless of status or social media following, read about our Ambassador programme here


Equine Awards